Coldwell Banker, Market Leader for Luxury

Real Estate

Coldwell Banker affiliated agents conducted approximately 30,500 transactions of homes priced at $1 million+, more than any other real estate brand

Coldwell Banker Real Estate LLC announced its 2018 year-end sales volume reporting a six percent year-over-year growth of $1 million+ transactions worldwide.

On average in 2018, the Coldwell Banker brand sold approximately $161.8* million in $1 million or more luxury homes every day, with an average sales price of $1.9 million.

All $1 million+ properties listed with a Coldwell Banker affiliated agent have access to a best in class suite of marketing tools under the Coldwell Banker Global Luxury program. The program equips its thousands of agents globally with a wealth of knowledge and resources to succeed in a competitive luxury market. These resources include: the brand’s distinguished luxury certification course, which nearly 1,000 affiliated agents completed in 2018 alone, an alliance with the Institute of Luxury Home Marketing, which provides industry insights for the program’s existing research assets like The Report: State of Luxury 2019, and international syndication of $1 million+ listings through the program’s relationship with List Hub Global.

“The Coldwell Banker Global Luxury program is the preeminent marketing program for Coldwell Banker Real Estate that connects the Gen Blue® network with the world’s most affluent clientele. The prestige of this program has continued to grow because of the top-notch talent in the Coldwell Banker network. The value of luxury properties we touch is astounding and our agents understand the true value of a high-end home like few can. Our agents are dedicated to the details and when you work with us you get white glove service, access to the best data and insights and incredible marketing prowess.”

            – Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC

Jade Mills, the top-producing Global Luxury Property Specialist with Coldwell Banker Residential Brokerage in Beverly Hills, Calif., finds that the brand’s tools like “The Report,” are key to her business strategy. She commends the Coldwell Banker Global Luxury program for always making the latest industry data easily available. This support gives her an edge with clients and has kept her selling with the brand for 27 years.

The Global Luxury program launched in April 2017, replacing the former Coldwell Banker Previews International® program. This change reflected the globalization of modern luxury and the Coldwell Banker footprint spanning 3,000 offices across 44 countries and territories.